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Vending machine offers beer only to users who do nothing

Hot on the heels of our coverage of Brazilian lager brand Polar‘s attempts to get beer drinkers to chat rather than use their smartphones, we’ve stumbled upon another similar initiative. Amstel’s Pause campaign has rewarded passersby with a cold beer for doing nothing for three minutes.

[Quelle/Source (Link): Vending machine offers beer only to users who do nothing]