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Stop Brainstorming, Start Brainswarming.

In a video at Harvard Business Review, Dr. Tony McCaffrey explains why brainstorming isn’t efficient and why you should consider the alternative instead: No study has proven that brainstorming works well, even though it has been the go-to method for idea generation since 1953.

[Quelle/Source (Link): Stop Brainstorming, Start Brainswarming.]