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Over the rainbow: How to really communicate your vision statement

A senior executive recently shared his company’s growth plan. The highlight was “Journey’s End*” — a vision of the company some 18 months in the future. He was very excited. “Here’s what it’s really all about though…” and flipped the page in the deck to financial metrics.

[Quelle/Source (Link): Over the rainbow: How to really communicate your vision statement]